On Page SEO
Once you have your keywords you need to insert these keywords into your website. If you do this correctly the search engines will index your website and know exactly what your site is all about.
Once you have done all the onpage SEO and after a few weeks when your site is indexed and up to date in the search engines database you may see some of your webpages in the search engines top 100.
This all depends on the keywords you have choosen, the more competition these keywords have and how strong your compeition is will determine how high up you will find your site.
Lets say I am building a small website with 3 web pages selling umbrellas. I will have my home page and two other pages one selling blue umbrellas and one selling red umbrellas.
I am going to pick 3 keyword phrases from my list I produced in Google, I have decided to use “unique umbrellas”, “beautiful umbrellas” and “cheap big umbrellas”. These 3 keyword phrases are all being searched for on a monthly basis.
Without going into to much detail I am going to tell you were to place these keywords and depending on how you are designing your site will depend on how you implement these keywords.
You need to insert these keywords into…….
Meta Title
Meta Description
Meta Keywords
Header Tag
Content
When you are on a website hit the view tab pn your browser and then choose page source, this will bring up the code of the website and you will see all the meta tag info for that page near the top of the code.
Meta Title
Beautiful Umbrellas | Unique Umbrellas | Cheap Big Umbrellas
Meta Description
Looking for cheap big umbrellas, we have beautiful umbrellas to strange & unique umbrellas, great prices with next day delivery.
Meta Keywords
Beautiful umbrellas, unique umbrellas, cheap big umbrellas
You do not see any of the above on your website, but the header tag and content you do.
Header tag is the title of your page, the first thing people would read, it is larger text and sometimes a different colour but you must give it a header tag of 1 or 2.
<h1>Big Cheap Beautiful & Unique Umbrellas</h1>
It would look silly to have all 3 keywords listed above your page so just try to use as many of them as possible in your webpage titles.
Content
Use each of your keyword phrases once for roughly every 500 words. They can used were and when you like as long as you have the correct quantity. This is just a guide there is more complex system to use here but this is a great place for you to start.
Internal links
There are some other keywords you need to use on your home page, you need to use the keywords for your other pages here within the links that link to them.
On my home page I am going have two text links that link through to my blue umbrella and red umbrella page. These links need to say “blue umbrellas” and “red umbrellas”, this is because it tells the search engines what the page is about that the home page is linking to.
Then of course you need to implement on page seo for your other two pages.